Biography

Lucy has worked extensively with clients both in the USA and the UK, and across different areas – Menswear, Womenswear, Kids and Accessories. 

She has a strong commercial understanding and enjoys working closely with the team to evolve and adapt the creative to ensure that budgets are met and that clients get the most bang for their buck, whilst never jeopardising the end result.

Lucy has over fifteen years experience in e-commerce and retail, working with fashion and lifestyle brands, both large and small, creating beautiful imagery that responds to the brief, sells loads of product and builds a clear and inspirational brand identity. 

She has consistently ignored the old ad-age that you should 'never work with children or animals'. She loves the unpredictability they create! And having spent seven years as Head of Creative at Boden, Lucy is instinctively looking to inject movement and energy into the photography and to create authentic, believable images that showcase the product but feel like ‘captured moments’. “It’s about selling the lifestyle dream, not just the product.”

Lucy takes a strategic approach in producing bespoke, high quality work, from concept through delivery.  “The more meticulous the pre-production process, the more scope you have to create wonderful, spontaneous images and have fun on the shoot itself. That way you really are capturing, rather than manufacturing, moments”, she says.

Lucy loves shooting on location and has worked all over the world – from Argentina to Zanzibar; but she also enjoys the challenge of creating a strong narrative for studio-based shoots.

 

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